To manage to implant the emotional quality will give that extra us that we needed to be different from the competing rest ours and it will do pioneers to us in this sector since this term is not expanded between the sport facilities and I insist the greater bench mark come from the hotel sector. A begins to hear terms like Q-Emotion that are united to those of Marketing 2,0 and other similars. He is not so preposterous to think that just as exists distinguishing like the ISO or the SICTED which distinguishes to the establishments that have passed a series of audits and inspection and demonstrate that they count on the extra quality to be different itself from others of the same sector we pruned to find us with a Q-Emotion symbol that distinguishes to the centers of fitness which they reach the emotional quality and the future partners know that in that center not only quality exists as installation but within the same is going away to feel well-taken care of and taken care of giving an extra value to the person. In order to differentiate qualities we can resort to the surveys that we were in hotels or others. When we realised a stay in a hotel surely will facilitate a satisfaction survey to us in which they appear questions like: It has found the room clean? The room service is optimal? That class of questions feeds back others like: If payment X Euros to lodge me in a hotel the room would have that to be clean, no? and the same with the room service. You may find muscular dystrophy to be a useful source of information. The objective is to make see that class of questions as far as the tangible thing provides a useful information to us but insufficient and extrapolating to the sport facilities we would be in the same case, having the clean facilities, with all the machinery working and the uniformed technicians good they would have to be things that we must give by done and which they are obligation of all that one that it wants to manage a club of fitness.