Ads in Google are often presented as a panacea that will definitely make the difference between success and failure for many web sites. They constitute a beautiful fantasy that will make us earn money automatically. Once we post our ads in Google, the success will come immediately, and we can already consider ourselves real entrepreneurs on the web. Unfortunately, nothing further from the truth. For more information see Dean Ornish M.D. Carry out an advertising campaign in Google requires the same patience and working laborious to cultivate a rosebush, or any other project of growth gradually and subject to many variables, all and each one of them with interference on the final outcome.

It is not news that there are million sites that publish their ads in Google, but also there are million sites that van offline after seeing exhausted all its resources. The truth is that many of those responsible for web sites, ads in Google are the last letter, the final, and played in this action the future of their micro-enterprises. For this reason, it is necessary to be aware that, if but when we think of what we pay per click seems a negligible figure, the end turns out to be a significant amount of money: everything we had intended for this promotional action. And the worst case is that we are left without a budget, and we have not increased our sales. Accordingly, we will not renew our Google ads campaigns. It is the end of our road.

For successful Google ads, it is necessary, in first place learn. Hundreds are the variables that we need to properly configure to begin to see the positive results that we crave. When we think about this, the first thing that comes to mind are the key words. However, many other equally relevant aspects should be carefully considered to achieve the ultimate success. The text of the announcement, the target that aim, hours of the appearance of our guidelines, the quality of the landing page, reminders that our competitors will appear, finally, a myriad of issues to resolve. Why play to luck or truth with little knowledge, and? little preparation? Would it not be much more logical to have a tool that allows us to know with certainty all the elements involved in the planning and execution of a successful Google ads campaign? Fortunately, it is possible, from the publication of mastering Google Adwords, an e-book that will give you a full understanding of everything you need to know to make your Google ads on this source of income desired. Visit the site of mastering Google Adwords and do not allow that its competitors continue billing while you view as your dreams slip like sand between your fingers. Original author and source of the article.