I'm not talking about that search gives different results for the phrase "spare parts for trucks" and "auto Truck, "" casting "and" casting " And if the company has developed and is launching a new little-known product assume" a device for contactless tightening threaded connections. What do you think, will often ask and more. What does a clever arrangement of a supply site on a top line search? What is the best quality product? The cheapest? With the most favorable terms of delivery? Not at all. Only that on the promotion of the site took more effort and resources. Well, or that the webmaster qualified D-ah-ah Well, no one argues that online advertising is effective.
But not in all cases. And you have to sometimes use the tools of direct marketing. Understandably, if the proposed equipment for the extraction or pumping of oil / gas worth hundreds of thousands, millions of usd, should get together and go on a business trip. And negotiate with company management and its a supply of purchasing goods from you what? Rollback? "Notice I did not suggested it " If the goods are not as expensive (pumps, motors, electric motors etc), and the number of potential buyers is measured in tens or even hundreds of thousands of Russian (and hundreds of thousands within their region) can do telephone canvassing. It is important to get directly to decision makers on this subject (incidentally, the same can be said about SPAM). Suppose, the chief mechanic And he all day long on the territory of running and at the workplace is not sitting. If you do it for "long distance" catch, too, spend money.
Only it's probably not for advertising, but on the telephone and then deducted. Why, if the number of potential consumers in the hundreds or thousands not to send commercial offers by mail. Find the address database is not difficult. In professional direktmeylschikov (Post advertising or direct mail) this database is, and they tend to "clean" from the drop-outs and invalid recipients, who sinned base (of which Nemer) published on the Internet. Company's address is. With a high degree reliability can be assumed the post of specialist in charge of product offerings. In general, the proposal is addressed to the purchasing department or a complete set. But it makes sense to address and technicians Product Profile: chief mechanic, chief energy, the main metrological It can be assumed that they were within the company a letter and passed. And not the cleaner and the guard Such proposals have already been addressing the assurance that professionals become familiar with your proposal. Though. How deep will delve into the proposal, and what reaction would be: throw a piece of paper, write down the coordinates for later or just call back will depend heavily on performance proposals. That is, how well can a concise manner (long letters do not read!) To inform potential buyers about the competitive advantages of their proposal. And when the latter Conditions to be hoped that the mailing will be effective. About a