New division ‘New Products’ is specifically specialized in communication for sustainable products novel, complex products require a special communication, which must respond to the settings and the consumer behaviour of the relevant buyer groups very precisely to their launch. That’s why SSP has now with new products”established a new Division. It develops communication strategies for innovative products and helps their introduction. New products launched is”by the consultant Steffen Kuhn and the SSP Director Prof. Dr. Hans Scheurer.

The graduate engineer Kuhn is amongst specialist for biomaterials. Kuhn has advised numerous companies in the areas of material selection, product development and sales in recent years. Already new sustainable products, whose market requires a specific communicative usage due to the increasing shortage of resources and the pressure to reduce CO2 emissions”, explains Scheurer. Fight to decide the consumer about their success. “This is to promote not only the products: your acceptance requires the part also settings and behavior changes in consumption, which need to be initiated through communication.” SSP has successfully engaged in recent years in this area. The Agency assisted, inter alia, the market introduction of natural gas vehicles, has for the State Ministry of Economic Affairs the subject of renewable raw materials”communicates and publishes an industry leader for organic materials. SSP on the topic of communication for innovative products “published a newsletter which can be ordered under the telephone number 02233/96341-0 (mail). Alternatively, the newsletter on the Internet is downloads to download available under. For further press information and questions: SSP communication Prof. Dr. Hans Scheurer Kalscheurener Street 19 50354 Hurth near Cologne phone: 02233 / 9 63 41-0 fax: 02233 / 9 63 41 67 E-Mail: Internet: