Advocate committed no glossy brochures and star seller, but enthusiastic fans, and credible multipliers are the best marketers. They have the highest power of persuasion – and the least wastage. Fans make a mark to the cult. And they help their favorite party succeed. But what exactly is a fan? How to get to fans? And how much is a fan worth? Anne M. Schuller, Europe’s leading expert in loyalty marketing, has gone to these issues. Everything used to be so easy.

There was a fan, if at all, quite simply. Today that is broken down in detail: you are a Facebook fan, a true fan, a fake fan in football, and also an armchair fan, a fan of Kutna’ or a commercial fan’. And when’s all evil comes more than a sympathizer. Basically, a fan is someone who feels a connection a company, a brand, a product or other object in a special way and does this manifest outward by his behavior. It is often abundant Time and money invested, built fan knowledge and brought a mostly volunteer manpower. That is why fan objects need glory ‘. Bore, however, fans have no chance. And even more: with pleasure they are on big stage before and made download.

YouTube is full of parodies of bad commercials and low-quality services. So one wants to distance himself all those who are working in the wrong tribes’, from the looser image. And therefore it delimits itself visible. What is a fan? Brand fans adorn themselves with visible signs of their favorite brand and express as their affiliation. Fans of stars, starlets and athletes pilgrimage to new places of pilgrimage, to be close to those who worship them. Some captured an affection, that almost borders on infatuation. The pathological condition is by the way, stalking’. You become the annoying chasing of his object of desire.