But the only thing that has changed is that we have an acronym, said Joel Makower site, it records the relationship between business and the environment. In reality, there is a gap between what consumers they say that they buy and which confirm the sales returns. For example, in a study of the Natural Marketing Institute the 40 percent of Americans surveyed said buying organic when only food and beverage 2 percent of the 600 billion dollars that are spent on food and beverages in the United States.UU. it comes from that segment. Prime freq., of the Institute, attributed the gap to that, although consumers some decisions based on values, convenience and price tercian also, and much.

Anyway, there is no doubt that some segments of Lohas are expanding. In 2002, in the United States.UU., natural product sales accounted for 36 billion dollars, more than double of the 14,800 million which joined in 1998. Paul Ray, polling American Lives, says that there is an emerging subculture comprised of about 50 million people, which called the creative cultural, that they are aware of social issues, they are willing to improve their communities and to translate their values into action. These people tend to overlap, of course, with the Lohas consumers. Conclusion of LOHAS, sometimes designated Lohasians, consumers are interested in products that cover a range of subsectors and market sectors, including: Green sources of the building, green social responsible for the action of the investment and, alternative healthcare, organic food, clothing and media personal development, yoga and other fitness, ecotourism and more products. Alexander Bonilla opina, a subject matter expert believes the LOHAS do not think that is a passing phenomenon, but it is a permanent group of consumers are courted with modern methods of marketing, in a very different way is a serious and stable market (W.F.Schulz) segment. Don’t forget as indicated by Deutschland Magazine, September 2008., that the lohas reject asceticism and associate sustainability with a hedonistic element. Fred Grimm, who wrote a guide for shopping etico-ecologica, continued: many people they are increasingly less willing to consume with a bad conscience.Triggers of change in mindset can be highlighted as many.

First, mad cow disease, BSE – bovine spongiform encephalopathy – BSE and scandals with food in poor condition have motivated more and more people who buy organic products or out of suspicion of the technical processes to which they are subjected. Before, so you had to go to a store that sold filled with Earth and wrinkled carrots potatoes. Today up to discount stores sell organic vegetables, just as there are modern organic supermarkets, as the basic string. We understood that customers wanted that came from being possible of the regional environment and food that had been grown free of pesticides, i.e. wanted products safe and biological, says Georg Schweisfurth, one of the founders of basic. And adds: simultaneously bet on a good presentation, a great selection and local modern, which they harmonize with products of high quality. original author and source of the article.