Monthly Archives: September 2014

SSP Based Division


New division ‘New Products’ is specifically specialized in communication for sustainable products novel, complex products require a special communication, which must respond to the settings and the consumer behaviour of the relevant buyer groups very precisely to their launch. That’s why SSP has now with new products”established a new Division. It develops communication strategies for innovative products and helps their introduction. New products launched is”by the consultant Steffen Kuhn and the SSP Director Prof. Dr. Hans Scheurer.

The graduate engineer Kuhn is amongst specialist for biomaterials. Kuhn has advised numerous companies in the areas of material selection, product development and sales in recent years. Already new sustainable products, whose market requires a specific communicative usage due to the increasing shortage of resources and the pressure to reduce CO2 emissions”, explains Scheurer. Fight to decide the consumer about their success. “This is to promote not only the products: your acceptance requires the part also settings and behavior changes in consumption, which need to be initiated through communication.” SSP has successfully engaged in recent years in this area. The Agency assisted, inter alia, the market introduction of natural gas vehicles, has for the State Ministry of Economic Affairs the subject of renewable raw materials”communicates and publishes an industry leader for organic materials. SSP on the topic of communication for innovative products “published a newsletter which can be ordered under the telephone number 02233/96341-0 (mail). Alternatively, the newsletter on the Internet is downloads to download available under. For further press information and questions: SSP communication Prof. Dr. Hans Scheurer Kalscheurener Street 19 50354 Hurth near Cologne phone: 02233 / 9 63 41-0 fax: 02233 / 9 63 41 67 E-Mail: Internet:

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FellowReaders, Follow Your Favorite Online Resources As Well As Persons Related


At the risk of power wrong, motivated by the novelty of the application, and hence the low social activity, he brings to FellowReaders. This is a community news which will allow us to track our favorite publications, which will introduce through its RSS feeds, either by search or direct introduction.

Besides interacting with each of the entrances of our personal space, through assessments and reviews, but also have paragraphs of the news and recently added the most popular. I would like to think that their sources had been obtained from sources added by users and they are not there by default, as it appears.

The manner in which new users know they may have affinities with the drive us out by accessing the news published, whether the list of popular or recent news stories, which, as may discuss and vote, will allow us to access to the profiles of those who are behind these activities, allowing us to do follow-up.

Thus, from our personal space we can on the one hand, have access to the news media of our favorites, and access to other news media favorites who continue to users who have added to its monitoring.

As said earlier, there is little social activity, at least in the news are published, nor do we have a search engine or directory to gain access to the profiles of registered users. Perhaps an algorithm to analyse our sources and offer us similarity a set of recommendations from users either had been wrong.