In industrial society, the employee performs strictly regulated types of operations, he does not need to think about how to do, what to do, you just do it. There comes a time when companies focused on this type of production, start to go down in history. Get at least our Avtovaz – and it works best domestic auto industry. In the emerging new information society is the most profound changes. Information path of development involves the introduction of innovative products.
Innovative product – the product that have no competitors, the product that gives the company a head start over other organizations. The new data path of development plays a major role intellectual capital, namely that capital, which we are not accustomed to paying attention. Human resources, namely those resources that are put forward new ideas, which seem to Initially mad, and then passing the stages of commercialization, becoming a new innovative product. The development of intellectual capital in organizations is a serious question, requiring detailed consideration of certain approaches, staff incentives. resses the importance of the matter here. Many of our organizations, especially with staff turnover, there is no question about training its staff, such as real estate agents from the newly incoming employees squeezed all the juice, causing them to make a monotonous job, eventually, after a year of such employee begins to realize that he and the agency need not, collect as much information – databases, relations – namely, that relates to intellectual property organizations, and goes into free-swimming, as happens in many other organizations, first employee of accumulating experience and connections, and then goes and works themselves.